If you run an escort agency or escort web site then you may well be wondering how on earth you are going to compete as the escorting industry is very competitive, it’s one of the most competitive SEO niches on the planet! There are literally thousands of escort agencies vying for those top rankings and so it takes a high level of SEO to succeed in the escort niche.
Link Building
The most important aspect of escort SEO is to make sure that you build a great back link profile. As a general rule the web sites that have the best and most relevant links rank the best but they have to be natural looking and high quality links, gone are the days of web sites ranking from thousands of low quality links. Many escort agencies were penalised by Google for low quality links and have had to do huge amounts of work cleaning them up and so you definitely do not want to be in that situation.
So the best thing that you can do is to build relevant links and so from other web sites about escorts and if you can get the link on a really relevant page to the keywords that you are targeting then that will help a great deal.
You also have to be very careful when building links, you need to build them gradually and so not all at the same time, it does not look natural at all to a search engine if your web site gets no new links for years and then lots and lots all in one day and so it is much better to space them out so that the rate at which your web site has acquired new links looks natural. And as well as the speed you also need to take special care with your anchor text and so don’t build lots of links all using the same text as that stands out as being very unnatural too. So make sure that you use lots of variety with your anchor text and ensure that your site name and url are the most popular anchor texts used in your back link profile, you can use a tool like Majestic to check that.
On-Page SEO
As well as great link building you are also going to need really good on-page SEO and the main work here is deciding on your keywords. You want one page for each major keyword so that you can focus the content on that keyword and include all variations and plurals etc as that really helps with the relevancy and then you need to ensure that the keyword is used in the most important areas which are the page title, the meta description, the on page text as just described and then in an image alt tag if possible.
As well as keyword usage it is also very important to ensure that your web site is of a very high quality and that your users are having a great experience as search engines reward that a lot now. So make sure that the web site loads very quickly and is easy to use, lowering your bounce rate and keeping users on the site for longer not only helps your business a huge amount as users will be much more likely to convert but search engines reward this as they can see that users love your escort web site and so you will get better rankings too!
